PIXmania, a leading European e-tailer in the portfolio of mutares AG (ISIN: DE00A0SMSH2), acquires OFERTON, the Spanish specialist in live-shopping. The aim of the acquisition is to further strengthen the company’s position in Spain as well as to realize synergies in the refurbished goods sector.
OFERTON (www.oooferton.es) is the first live-shopping provider in Spain trading across the electronics, home appliances and fashion categories. The company, backed by European venture capitalist ACTIVE Venture Partners, is highly complementary to PIXmania’s existing offering. Through its acquisition, PIXmania manages to further strengthen its leading position in Spain and to realize synergies in the refurbished goods sector. In 2014, PIXmania received the „e-commerce of the year award“ in Spain.
Company profile of PIXmania
PIXmania SAS, Paris (www.pixmania.fr), is one of the leading European e-tailers that operates across 14 European countries with a strong focus on France. PIXmania employs 500 people across its three sites, two located in France and one in the Czech Republic. The group manages several e-commerce portals targeting private consumers, corporate customers and merchants. The total customer base counts 2.4m active users.