SABO is a leading manufacturer of innovative and high-quality lawnmowers and other electric outdoor products.
SABO Maschinenfabrik is one of the leading European manufacturers of innovative and high-quality lawn mowers. SABO serves its customers in over 20 countries with gasoline, electric mowers as well as battery-powered garden tools. The quality of the products and the high brand awareness make SABO a company with a strong market position.
With approx. 90 employees, SABO generates annual sales of < EUR 50 million. Strategy
SABO Maschinenfabrik is a brand and quality supplier of electric, battery and gasoline-powered lawn mowers. The extensive product portfolio is complemented by hand-held equipment such as leaf blowers, hedge trimmers and chainsaws.
SABO works with more than 1,100 specialized dealers and sells its products nationwide to companies and private customers. SABO’s operational focus is on expanding into new markets and tapping into the growth market of battery-powered lawn mowers and garden tools. In addition, SABO has been focusing on the direct sale of its products via the company’s own website as a supplement to stationary retail since March 2020.